When you find your niche everything fits into place!

GET TO KNOW ME

I’m Abbi Head and I am the founder of Little PR Rock Marketing

I am passionate about communication and strong visuals are a big part of my PR and Marketing process.

I have been catapulted into public speaking, started a new business, became a published co-author in several books, appeared on a live show on an online TV channel, featured in various media, and developed as a course creator in just a year. Phew!

As a PR and Design Consultant I have found that pitching to the media, speaking engagements, enthusiasm as a speaker, using a great slide-deck and being specific about my niche has effectively brought customers.

Walking the talk means that what I do, I offer to my customers. I enjoy using a combination of persuasive language, text and image through marketing and PR.

This love for communication resulted from taking a conceptual route when studying graphic design at university.

MY USP

My USP For Little PR Rock Marketing is the specific use of the concept for my 5 Key ROI Marketing Principles © Based on the acronym ROI or ‘Return On Investment’. In this sense ROI for me takes many forms. I use a combination of PR and marketing unique to me and bespoke for my customer.

As a public speaker, a member of Toastmasters International and Little PR Rock Marketing, I combine my skills to give my customers a range of assets and my own marketing tips.

I studied to postgraduate level and after working as a graphic designer and Community Mental Health Worker I have taken to working with consultants, coaches, authors and speakers like me.

It is very a different client but I am grateful for my 10 year role as a Media Officer at a local charity.

MY BRAND

The name Little PR Rock Marketing is one that means a lot to me. My parents’ names were Pauline and Peter and I thought of their meanings. Pauline means small/ LITTLE. Peter means ROCK. After remembering that Little Rock is actually a place and people may think I live there I nailed it. LITTLE PR ROCK because my Dad was our ROCK and that is much of what I do for my clients. Supporting them. Nurturing them and getting them to believe in their own credibility. That was when it was born: LITTLE PR ROCK MARKETING.

My tagline is “With Perseverance and Resilience” because that is what you need in PR. You need to be Teflon and not be offended when things don’t go to plan. Oh, and the font that I have used for PR is called ENGAGEMENT. How fitting is that!

WORK WITH ME

There are so many areas of PR available to help you stand out as a subject-matter expert and potential thought leader.

I can visualise your message quickly and respond with graphics and copy that will help you to communicate what you do best, how you contribute to your industry and why that helps your audience, readers and clients.

Media Kit

Downloadable A4 PDF documents with interactive URL links that take you to the relavant page. Available as a Flipbook which can be embedded on your website.

Press Releases

One page A4 copy creation to grab a journalists or editors attention. Can be uploaded to Agility PR Newsroom for a permanent URL for you to share.

Pitching The Media

This is where perseverance and resilience are needed. Up to 2 follow up pitches after the first email. Relationships with relevant media are necessary to get that email in their “must open” pile as a credible source for their audience.

Slide Decks

PowerPoint or Keynote presentation graphics to make you stand out online in a keynote. Still or animated graphics are available depending on your type of system. Zoom tips and Jpegs of slides available for social media.

As Seen In

Invest In Your Integrity

Integrity is the most valuable asset of any expert. Build trust with your knowledge, expertise, and reliability, which leads to becoming a dependable source of important information. To become a thought leader in marketing, you’ll need to become a welcome guest in people’s everyday lives.

The investment of time and money into personal development will rarely have a negative impact on your career prospects. Thought leaders are consistently in demand and are not often unemployed. Once people recognise you as an expert in your field, they will be asking you for advice and consulting opportunities.