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Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. There is something for everyone and if you have any burning questions let me know and I will include them here.

BBC RADIO 4 MONEY BOX: ME? LIVE ON AIR

When I saw the request on Twitter looking for someone who had had a money mindset shift, I immediately resonated. I could offer some value. I wrote the pitch to the journalist overnight and emailed it eagerly the following day. I followed up by tweeting the journalist...

SERIOUSLY: A FUNNY WAY OF GETTING YOUR BUSINESS IN THE NEWS?

4 MINUTE READThree types of recent media exposure that I am incredibly proud of for very different reasons. Sometimes we forget as business owners that we have a phenomenal amount of expertise and that we have a sense of humour. Perhaps it is the serious side of...

YOU’VE NEVER HEARD OF HARO: HERE’S HOW TO USE IT

5 MINUTE READHow Can Giving back be paying it forward for your business? You've heard it before: Giving back is good for business. But you might be wondering if it's true. Can you help a reporter out as a subject-matter expert, make a difference and create an impact...

Contact me for information on guest blogging.

BBC RADIO 4 MONEY BOX: ME? LIVE ON AIR

BBC RADIO 4 MONEY BOX: ME? LIVE ON AIR

When I saw the request on Twitter looking for someone who had had a money mindset shift, I immediately resonated. I could offer some value. I wrote the pitch to the journalist overnight and emailed it eagerly the following day. I followed up by tweeting the journalist...

SERIOUSLY: A FUNNY WAY OF GETTING YOUR BUSINESS IN THE NEWS?

SERIOUSLY: A FUNNY WAY OF GETTING YOUR BUSINESS IN THE NEWS?

4 MINUTE READThree types of recent media exposure that I am incredibly proud of for very different reasons. Sometimes we forget as business owners that we have a phenomenal amount of expertise and that we have a sense of humour. Perhaps it is the serious side of...

YOU’VE NEVER HEARD OF HARO: HERE’S HOW TO USE IT

YOU’VE NEVER HEARD OF HARO: HERE’S HOW TO USE IT

5 MINUTE READHow Can Giving back be paying it forward for your business? You've heard it before: Giving back is good for business. But you might be wondering if it's true. Can you help a reporter out as a subject-matter expert, make a difference and create an impact...

Invest In Your Relevance

Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.

Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.