How to Leverage PR as a Start-up is filled with everything I’ve learned about Public Relations (PR) as a start-up to help you understand what it can do for your business. After a career in communications as a Graphic Designer, Media Officer and member of the Chartered Institute of Public Relations, I am now a public speaker, trainer, thought leader and educator on PR.
Author: Abbi E. Hoxleigh
Founder of Little PR Rock Marketing
Public Relations Today Most Valuable Post (MVP) Awards Winner 2022
“When I decided to write this book for you I remembered the challenges that I faced when I first started out in business and all the conflicting choices I was given to try and promote myself. Now I am mastering this rollercoaster of being seen as an authority and go-to expert or in other words my ‘Credibility Confidence’. Hence the title of this first book.” – Abbi
IMPROVE YOUR DIGITAL FOOTPRINT
WHAT THE HELL IS PUBLIC RELATIONS?
Abbi exposes the myths: that only large established businesses can afford to engage a PR consultant; and that new startups are not ready to join the club. As a business advisor who supported Abbi on her early start up journey she tells it like it is highlighting the highs and lows, successes and failures and how through her own determination and hard work continues to work towards reaching her goals and that of her clients. Her book is full of hints and tips on how you can harness the power of getting your brand message heard and one every startup should read. – Wendy Brown
CREATE A LEGACY OF MEDIA COVERAGE
LEADING THE WAY
It was when I stood on the stage at the Federation of Small Business (FSB) Business Bootcamp in March 2022 and delivered a talk about what I have learned about PR that I knew that my experience could help others.
A PASSION TO OFFER PR TO START-UPS AND SMALL BUSINESSES
My business is called Little PR Rock Marketing, and the PR stands for perseverance and resilience. Now I channel my efforts into communication between my clients and the media. I focus on “Earned Media,” creating a balance between the stories my clients want to promote and the need for newsworthy content by the media. – Abbi
I love the way Abbi has written her book, it’s definitely her own voice; authentic, passionate and with empathy for people who are starting out and facing the pitfalls and challenges of PR. Abbi knows her stuff and that comes out very clearly. Her stories are so rich and reinforce her expertise and experience, helping to show who she is and what she is about. Abbi has a great explanation of what PR is, what thought leadership is and how to work effectively with journalists– gold dust! It seems to me her book is useful for anyone wanting to do PR at any stage, not just start-ups.
INSIGHT INTO THE AUTHOR
ABBI E. HOXLEIGH
Read more from the Little PR Rock Marketing website blog.
Abbi E. Hoxleigh, the founder of Little PR Rock Marketing, brings together her learned expertise of starting up her public relations (PR) business after ten years as a Media Officer at an established charity. Called Credibility Confidence: How to Leverage PR as a...
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All it takes is a great idea, the problem you have solved for a group of people as a start-up. The rest is your business destiny as you navigate the ups and downs of building your empire.
You are one step closer to your CREDIBILITY CONFIDENCE