PR and marketing bespoke to your needs
Little PR Rock Marketing Limited combines founder Abbi’s 21-year experience in marketing, graphic design and public relations with a team of creative freelancers. We specialise in positioning clients as subject-matter experts and potential thought leaders. Matching them with their potential and the causes that matter to them most.
We combine communication skills to reach out to the media to share insights, add to industry conversation, provide advice for customers, share the latest news updates, find innovative ways of providing customers with what they need and raise awareness of good causes.
It is very rewarding seeing new customers realise their worth, gain the respect of others, master their message and find the steps necessary to get to next-level thinking. Abbi’s qualifications are in conceptual studies so she can spot a great perspective from a mile away as a PR & Communications Strategist.
ETHICALLY CURATING YOUR
DIGITAL FOOTPRINT AND
LEGACY OF MEDIA COVERAGE
A MEDIA KIT FLIPBOOK DESIGNED FOR THE DIGITAL WORLD
These professionally designed media kit flipbbooks are interactive, easy to navigate and use. They can be embedded on your website, downloaded as PDFs or emailed to the media or your clients. Media kits include all the necessary information such as your bio, product/ service information, contact details, testimonials, clickable hyperlinks within your media kit as well as an optional press release. Our media kits have clickable links that can lead to your blogs/ articles, YouTube, social media or online podcasts.
GET YOUR NEWS BROADCAST WITH A 1-PAGE PRESS RELEASE
We provide one page press releases for news, upcoming events and products. My writing service starts with a brainstorming session before we agree what to write about – and then I will draft your press release. Once written, you can make changes as needed. This comprehensive service costs £165 and includes a standard pitch to send to your chosen media outlets. We will also show you how to maximise this content on your website, social media and further articles.
BUILD YOUR RELATIONSHIP AND CREDIBILITY WITH THE MEDIA
Email pitching is a first step to getting media attention. We will personally design your pitch and send it to a carefully selected media list. We will follow-up twice. Pitches will be personalised and tailored to each journalist. This is a tried-and-tested relationship-building tactic that has been used for years by journalists and PR people to nurture ongoing relationships. We can attach your media kit and press releases to your pitches and have a good result in crafting email subject lines that potentially get them opened.
GAIN AUTHORITY WITH GUEST BLOG/ ARTICLE OPPORTUNITIES
Allow us to spend time with you and pick your brains so we can deliver a guest blog or article that speaks volumes about what you do, and in your style. It can be a great way to boost your search engine optimisation (SEO). Writing guest posts for other blogs will help you build relationships within the industry and establish yourself as an authority. By guest-posting on popular blogs, you can help raise your profile as an expert in your niche, attract potential customers and help other people learn more about your business.
RAISE AWARENESS AND FUNDS FOR THE CAUSES YOU CARE ABOUT
You and your employees have passions that go beyond the bottom line and we can help you to share that with your customers and stakeholders. Whether it is giving your staff a voice and encouraging them to be “thought leaders” or supporting a charity as an organisation or individuals, together you can make a difference. The impact of social purpose on your business is one of the most powerful that you can share with your team as a CEO. We offer bespoke PR services that promote you and your charitable efforts to your public and on behalf of your chosen cause.
PR TRAINING: GET READY TO BE FEATURED IN THE MEDIA
- How trust transforms your reputation and opens doors to media coverage
Identifying newsworthy stories that captivate journalists
The ‘Stacking Strategy’: leveraging multiple PR efforts for maximum impact
Turning rejection into results: resilient PR tactics
Integrating PR into your overall marketing mix
Navigating the fine line between being the CEO brand and avoiding overexposure
Professional development techniques to enhance your PR skills
How PR can help scale your business and drive growth
The 5 Key ROI Marketing Principles© to measure your PR success
Unlocking your expert breakthrough to establish authority in your field
THE 5 KEY ROI MARKETING PRINCIPLES
We know it is important to get a return on investment (ROI) with PR and marketing and it can be difficult to measure exactly. This is why Abbi created the five key ROI marketing principles ©.
RESPECT ON INVESTMENT
RECOGNITION ON INVESTMENT
Regular 3rd party independent endorsement
RESILIENCE ON INVESTMENT
REPUTATION ON INVESTMENT
REINFORCEMENT ON INVESTMENT
Your USP visualised with content for repurposing
A Range Of PR & Graphic Design SERVICES
Select what you need individually or as part of your package.
PR & COMMUNICATIONS CONSULTANCY
- Business to charity matchmaking with an shared PR retainer
- Staff training for businesses with 20-100 employees to unlock the PR potential in their workforce
- 1-day CREDIBILITY CONFIDENCE workshops for start-ups & small business
DONE FOR YOU OR WITH YOU:
- Creation of PR strategies
- PR consultation an coaching
- Monthly articles featured in reputable business publications
- Digital online media kit flipbooks
- PR retainers from £500-£2,200+ pm budgets
- PR training and online drop-in clinics
- Associates provide photography, videography, graphic design and social media
Building CREDIBILITY and STRATEGY
12 Month Payment ONLY £5,500
USE CODE: BOOK-CORE
Becoming a SUBJECT-MATTER EXPERT
12 Months ONLY £12,200
USE CODE: BOOK-VISIBILITY
Becoming a THOUGHT LEADER
12 months ONLY £25,800
USE CODE: BOOK-NEON
Invest In Your Potential
Most people find it hard to consider themselves experts, and the term “thought leader” tends to be self-proclaimed. A person becomes a thought leader only when he or she asks questions that challenge everyone else’s assumptions.
When you have an understanding of your message and purpose, or ‘Ikagai’ and the factors that enable you to work productively, you can succeed at what you do. This means knowing when to be intense with your focus and when to take a break.