PR and marketing bespoke to your needs
I have focused my attention on providing services that combine the best of my knowledge for PR and Marketing. I specialise in positioning my clients as subject-matter experts and potential thought leaders. They are often consultants, speakers, coaches and authors with a powerful message. I enjoy using my communication skills and experience to reach out to the media on behalf of my clients to share insights, add to industry conversation, provide advice for customers, share the latest news updates and find innovative ways of providing customers with what they need. It is very rewarding seeing my new customers realise their worth, gain the respect of others, master their message and find the steps necessary to get to next-level thinking. My qualifications are in conceptual studies so I can spot a great perspective from a mile away as a PR Coach.
A MEDIA KIT FLIPBOOK DESIGNED FOR THE DIGITAL WORLD
These professionally designed media kit flipbbooks are interactive, easy to navigate and use. They can be embedded on your website, downloaded as PDFs or emailed to the media or your clients. Media kits include all the necessary information such as your bio, product/ service information, contact details, testimonials, clickable hyperlinks within your media kit as well as an optional press release. My media kits have clickable links that can lead to your blogs/ articles, YouTube, social media or online podcasts.
GET YOUR NEWS BROADCAST WITH A 1-PAGE PRESS RELEASE
I provide one page press releases for news, upcoming events and products. My writing service starts with a brainstorming session before we agree what to write about – and then I will draft your press release. Once written, you can make changes as needed. This comprehensive service costs £165 and includes a standard pitch to send to your chosen media outlets. I will also show you how to maximise this content on your website, social media and further articles.
BUILD YOUR RELATIONSHIP AND CREDIBILITY WITH THE MEDIA
Email pitching is a first step to getting media attention. I will personally design your pitch and send it to a carefully selected media list. I will follow-up twice. Pitches will be personalised and tailored to each journalist. This is a tried-and-tested relationship-building tactic that has been used for years by journalists and PR people to nurture ongoing relationships. I can attach your media kit and press releases to your pitches and have a good result in crafting email subject lines that potentially get them opened.
GAIN AUTHORITY WITH GUEST BLOG/ ARTICLE OPPORTUNITIES
Allow me to spend time with you and pick your brains so I can deliver a guest blog or article that speaks volumes about what you do, and in your style. It can be a great way to boost your search engine optimisation (SEO). Writing guest posts for other blogs will help you build relationships within the industry and establish yourself as an authority. By guest-posting on popular blogs, you can help raise your profile as an expert in your niche, attract potential customers and help other people learn more about your business.
LOOKING FOR SLIDE DECK DESIGN SERVICE OR TRAINING?
Branded slide decks are an asset to your business. I take a PowerPoint or Keynote deck and add your branding and design elements to it. You receive the final deck in a JPEG format or can request the editable file for your own use. I provide this service for public speaking engagements, webinars, training sessions, or other presentations to clients. I also offer a training course to help you master PowerPoint Design Ideas to master creating your slides costing only £179.
BOOST YOUR ROI: LEARN MY MARKETING AND PR STRATEGIES
This course is packed with the 5 key ROI marketing strategies that I use in my own business today. This course will help you develop the solid foundation needed to boost your brand and credibility almost immediately. Not only will you learn the strategies, but you’ll also receive templates, scripts and downloadable worksheets that make implementation simple and fast! I have 5 Pillars to my marketing strategy: Respect, Recognition, Resilience, Reputation and Reinforcement On Investment (ROI) and I want to share them with you. – 5 hour course £225.
MY 5 KEY ROI MARKETING PRINCIPLES
We know it is important to get a return on investment (ROI) with PR and marketing and it can be difficult to measure exactly. This is why I have created my five key ROI marketing principles ©.
RESPECT ON INVESTMENT
RECOGNITION ON INVESTMENT
Regular 3rd party independent endorsement
RESILIENCE ON INVESTMENT
REPUTATION ON INVESTMENT
REINFORCEMENT ON INVESTMENT
Mix and Match SERVICES
Select what you need individually or as part of your package.
- Pitching to journalists/ editors
- Press releases
- Media kit design
- Guest blogging/ posting
- Research for media contacts
- Research for content creation
- Slide decks for speaking engagements/ webinars/ presentations
- PowerPoint branding
- Course 5 Key ROI Marketing Strategy
- Course Business Planning for Creative Thinkers
- Interactive PDF workbooks/ lead magnets
- Finding your message
- Visualising your USP
- 90-day marketing plan
- Social media content creation
CORE ESSENTIALS BUNDLE
Building CREDIBILITY and STRATEGY
12 Month Payment ONLY £3,000
USE CODE: BOOK-ESSENTIALS
GROWING VISIBILITY BUNDLE
Becoming a SUBJECT-MATTER EXPERT
12 Months ONLY £5,500
USE CODE: BOOK-VISIBILITY
NEON VISIBILITY BUNDLE
Becoming a THOUGHT LEADER
12 months ONLY £10,000
USE CODE: BOOK-NEON
Invest In Your Potential
Most people find it hard to consider themselves experts, and the term “thought leader” tends to be self-proclaimed. A person becomes a thought leader only when he or she asks questions that challenge everyone else’s assumptions.
When you have an understanding of your message and purpose, or ‘Ikagai’ and the factors that enable you to work productively, you can succeed at what you do. This means knowing when to be intense with your focus and when to take a break.